Legal
Cookie Policy
Last updated: October 2026
This site uses technical cookies that it needs to work and — only with your consent — third-party analytics and marketing cookies. On your first visit a banner asks you to choose: until you accept, Google Analytics and the Meta Pixel are not even loaded.
Technical cookies
They run the cart, account login and language and currency preferences. Always on; no consent required.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| rw_session | The Royal Watchery | Keeps you signed in to your account | 30 days |
| trw:cart, trw:locale, trw:currency | The Royal Watchery | Cart, chosen language and currency (browser local storage) | Until deleted |
| trw:consent | The Royal Watchery | Remembers your choices about these cookies (browser local storage) | 6 months |
| __stripe_mid, __stripe_sid | Stripe | Fraud prevention during payment | 1 year / 30 minutes |
Analytics — with your consent
Google Analytics 4, loaded via Google Tag Manager, collects statistics on how the site is used: pages viewed, traffic source, device. Data is processed by Google Ireland Limited.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Ireland Ltd | Google Analytics 4: tells visits and sessions apart | 2 years |
Marketing — with your consent
The Meta Pixel (Facebook and Instagram) measures our campaigns and lets us show you relevant ads on Meta platforms. It records product pages viewed, add-to-cart actions and purchases. With automatic advanced matching, when you fill in a form on the site the pixel reads the contact details entered (email, name, phone), hashes them with SHA-256 in your browser and sends them to Meta; plain-text values never leave the browser.
With the same consent, when you complete a purchase we also report the order to Meta from our server (Conversions API): amount, products, email hashed with SHA-256, and the IP address and browser used at checkout. Without marketing consent this data is neither collected nor sent. Meta Platforms Ireland Limited acts as joint controller; their policy is at facebook.com/privacy/policy.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp, _fbc | Meta Platforms Ireland Ltd | Meta Pixel: measures visits and purchases coming from ads | 3 months |
Internal statistics, no cookies
We also count visits and key events (page views, add-to-cart, purchases) with our own system, which neither writes nor reads anything on your device and does not store your IP address: to tell visits apart it uses a code derived from IP and browser plus a value that changes every day, so it cannot identify you or follow you over time. It only counts, which is why it does not ask for consent.
Changing your mind
You can change or withdraw consent at any time with the button above or the "Cookie preferences" link at the bottom of every page. If you withdraw, existing analytics and marketing cookies are deleted. Your choice is remembered for six months, after which the banner asks again. You can also delete cookies from your browser settings.
To exercise your data rights write to info@theroyalwatchery.it. Full details are in our Privacy Policy.